Celebrity makeup artist Valerie Sarnelle is as much a Beverly Hill's icon
as her elegant namesake salon is an institution in this posh town.
For more than 20 years, tinseltown beauties such as Nicole Kidman,
Heather Locklear, Tori Spelling, Tiffani Thiessen and Pamela Anderson-as
well as scores of local and bicoastal socialities-have regularly beaten
the tree-lined path to Sarnelle's "plush palace" for her signature glamour makeovers, expert eyebrow shaping and custom makeup palettes.
In fact, a "sneak peek" into many celeb's or model's designer handbag
is guaranteed to reveal a slew of Valerie's product innovations: Secret Weapon, a dual-colored pan foundation; Naturelle Pencil, a baby pink
under-eyebrow highlighter; Baby Shine lip glosses; sparkling Fairy Dust
face and body powders and the Star Stencil Kit-a foolproof stencil-guided
system to perfect brows.
Sarnelle's makeup and eyebrow shaping expertise is regularly featured
in top fashion glossies like Vogue, Harper's Bazaar and Allure, while her
products are favorites on the sets of such television shows as
"The Sopranos", "Baywatch", "Six Feet Under" and "The O.C"
As a young girl, Sarnelle's passion for beauty, glamour and femininity
coincided with the arrival of her stylish grandmother, a wealthy Greek
socialite. Under the loving and watchful eye of her "ya-ya," Sarnelle's
life was transformed forever. Suddenly, Sarnelle was "obsessed" with
fashion, decorating, and above all, creating beauty.
Sketching the gorgeous faces featured in the fashion magazines she
pored over daily soon evolved into life-size canvases, with her friends
and family becoming regular "models" as she honed her artistry. On
her mother's suggestion, Sarnelle entered beauty school, and soon
after graduating, landed a job as a makeup artist at CBS.
Following stints working alongside legendary makeup artist Joe Blasco,
Sarnelle went solo in 1984. That same year, Sarnelle developed her
Valerie Beverly Hills line of cosmetics at the urging of her growing
clientele. Ten years later, she moved her original Beverly Hills salon to
its current, and much larger location on the corner of North Canon Drive
and Little Santa Monica Boulevard.